So I’m reading about the Dallas Cowboys new $1.15 billion dollar stadium in Sports Illustrated and frankly, I don’t know how you do it.
How do folks afford to go to professional sporting events anymore?
We’ve grown used to high ticket prices – the average at Fenway Park is $50 – but here’s the number that floored me.
Parking at the new Cowboys stadium is $75.
Yup, the cost of placing your car between a couple of yellow lines on a vast expanse of asphalt is 75 bucks.
For that price, I half-expect to be carried to my seat by four members of the Dallas Cowboys Cheerleaders.
2009 PawSox trivia nugget: Rocky Cherry’s mom and Chris George’s wife were both former Cowboys cheerleaders.
In any case, according to Team Marketing Report’s Fan Cost Index, the average price for a family of four to attend a game (including drinks, hot dogs, parking, etc) in the Cowboys new palace is $758.58. That’s easily the highest in the NFL, but it’s not exactly a bargain for New Englanders to watch the Patriots. Gillette Stadium ranks second on the list at $597.25.
In baseball, the new Yankee Stadium is the most expensive place to watch a game at $410.88 for a family of four. Fenway Park ranks second at $326.45.
Let’s face it. For most families, that’s become a once or twice a year splurge.
One of the nice things about working for the PawSox is that the slogan “Big League Fun at Family Prices” is legit.
An adult can get a general admission ticket for $6. Kids (12-n-under) and senior citizens are $4. If you’re a really big spender and want to spring for a box seat, that’s $10.
Oh yea, parking is free.
The average cost for a family of four with food, drinks, and souvenirs is undoubtedly less than $60.
So next summer when you’re kicking back on a beautiful night at McCoy Stadium, enjoying a hot dog and a cold drink while watching the future stars of the Boston Red Sox, I want you to remember this:
For a few more bucks, you could be sitting in a parked car in Dallas.